Hansaplast: The absolute smile

Mosaic artwork for Hansaplast's "Absolute Smile" campaign.

Hansaplast has partnered with "The Child's Smile" (Το χαμόγελο του παιδιού), the biggest and most respected NGO for children's care in Greece. A series of events has been organized where kids have created thousands of drawings. For every picture, Hansaplast has offered 1 euro to "The Child's Smile". I had the honor of being commissioned by 4 Wise Monkeys, the Hansaplast advertising agency, to create a mosaic artwork from all these children's drawings.

The Website where kids have uploaded their drawings:

Standout mosaic details worth a closer look:

Some photos from the events #apolytohamogelo:

Digital mosaic: Charis Tsevis

Production, art direction: 4 Wise Monkeys

Photos by Despoina Kampouri, Evi Stathatou.

Many thanks to Ioli Papaderou, Vagelis Davitidis, Markos Aris, and everyone at 4 Wise Monkeys, The Children's Smile, and Beiersdorf. Special thanks to all the kids!