Join us in Greece...
Advertising campaign for Up Greek Tourism, a grassroots crowdsourcing project promoting Greek tourism in the U.S. and the world.
Up Greek Tourism
A crowdfunded grassroots project to support Greek tourism
You obviously know it by now. You have read the news and seen the pictures. Greece is in a deep financial crisis, the most severe since World War II. Yes, it's serious, and yes, it's sad. And for us Greeks, it's not just about some images on TV. It's about everyday life.
So what are we going to do about it? Are we going to give up? Are we going to leave? Or are we simply going to play a blame game about bad politicians or irresponsible citizens?
Of course, we're not going to do any of the above!
story about UpGreekTourism on their website
The billboards for Up Greek Tourism
The main objective of the ‘UP Greek Tourism’ campaign is to promote Greek tourism abroad through an outdoor advertising campaign, as well as through word of mouth created by traditional and social media. Outdoor advertising has been chosen because it could create the right buzz. People can be photographed in front of the billboards and share the idea with other supporters. These are the six mosaics I have created for the billboards:
The Animated billboards
These are the two animated videos we created for the full-motion digital displays:
The Times Square billboard
You can see photos from the actual billboard in Times Square.
The Times Square billboard for Up Greek Tourism
The Piccadilly Circus billboard
You can see photos from the actual billboard in Piccadilly Square, London
The Washington, D.C. billboard
You can see photos from the actual billboard in Chinatown, Washington DC.
Photos from Guerrilla Marketing
You can see photos of our members' activities at American colleges.
The posters
These are the posters for the campaign.
Various others Applications:
The Wallpapers:
For your Cinema Display. For your 4x3 display.
For your iPad. For your iPhone. For your Facebook cover photo.
Santorini:
For your Cinema Display. For your 4x3 display.
For your iPad. For your iPhone. For your Facebook cover photo.
Parthenon:
For your Cinema Display. For your 4x3 display.
For your iPad. For your iPhone. For your Facebook cover photo.
Chairs and Table:
For your Cinema Display. For your 4x3 display.
For your iPad. For your iPhone. For your Facebook cover photo.
Happy girl:
For your Cinema Display. For your 4x3 display.
For your iPad. For your iPhone. For your Facebook cover photo.
Join us in Greece:
For your Cinema Display. For your 4x3 display.
For your iPad. For your iPhone. For your Facebook cover photo.
The Credits:
Art direction and design: Charis Tsevis
Animation: Despo Potamou, Charis Tsevis
Music: Ted Reglis
Photography: Ricardo Miguel, Paul Cowan, Krisztina Farkas, C. Cheah, .shock
and hundreds of amateur Greek photographers.
Typeface: PF Libera Pro. Designed by Charis Tsevis. Distributed by Parachute Fonts.
Special thanks to Yorgos Kleivokiotis, Onic Palandjian, Stathis Haikalis and everyone at Up Greek Tourism.
Big thumbs up to all the Up Greek Tourism supporters!
See you in Greece!
