Lega Basket Serie A: The New Futurists

A series of neofuturistic illustrations created for the visual communication campaigns of Lega Basket Serie A, the Italian premier basketball league.

Over the last two years, my art college best friend Paolo Guidobbono and I had the great chance and honor to work on the advertising campaigns for the Lega Basket. Paolo has created a detailed branding and logotype system for LBA and for all its events. My role was to create a series of illustrations for the main events, like the kickstart of the season, the Super Cup weekend, the final 8, the Wheelchair championship, etc.

We have chosen my neofuturistic visual language to associate LBA communications with the Futurist art that is always at the heart of Italians, as Italy is the birthplace of the movement, and to follow the principles of dynamism, evolution, and intelligence.

Color-wise, the illustrations follow the logo and branding system. But as you can see, some strokes’ colors have also been used.

Here is the result of our work.

Lega Basket Serie A logotype – detailed branding system by Paolo Guidobbono

Lega Basket Series posters:

Space Graphics (Venue / Arena Applications):

Some details from the illustrations:

Credits:

Production: Foolbite agency, Monza, IT
Art Direction: Paolo Guidobono, Michele Sartori 
Logo Design: Paolo Guidobono, Monza, IT
Illustration: Charis Tsevis, Paphos, CY
Photos: PG