Head & Shoulders: World Cup Limited Edition Packaging

Mosaic portraits of the best players of the Latin American countries for the Limited Edition collectible packaging of Head & Shoulders for the World Cup in Brazil. Created by Charis Tsevis in collaboration with Creable, Los Angeles, for Procter & Gamble.

A series of mosaic illustrations portraying some of the best football players of Latin America.
The portraits are made out of the national flag and the national colors of each player.
Created for the Limited Edition collectible packaging of Head & Shoulders for the World Cup in Brazil.
Created by Charis Tsevis in collaboration with Creable, Los Angeles, for Procter & Gamble.

You can read an interview of mine about this project on EveryDayMe:
Head & Shoulders combines art and soccer with Charis Tsevis

The Limited Time Collectible Shampoo bottles:

Head & Shoulders World Cup limited edition bottles

Standout mosaic details worth a closer look:

On Head&Shoulders Latin America.

On Head&Shoulders Latin America.

On Head&Shoulders Latin America.

On Head&Shoulders Latin America.

A mini site on ESPN Latin America.

A mini site on ESPN Latin America.

A mini site on ESPN Latin America.

Credits:
Digital Art: Charis Tsevis, Athens, Greece

Production: Creable, Los Angeles, USA

Creative Direction: Maria Gaviria
Designer: Sergio Amaya
Account Manager: Jeremy Webster

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