The Emirates Air-Line "New Perspective" campaign
Mosaic illustrations for the "New Perspective" campaign of Emirates Airlines in London.
The Emirates Air Line (also known as the Thames cable car) is a ten-minute (five minutes in rush hour) gondola lift link across the River Thames in London, England, built by Transport for London with sponsorship from Emirates. Since the beginning of the summer of 2014, the Air Line cable cars have been carrying Emirates' new creative. The campaign is focused on ‘seeing different perspectives’, as Emirates supports TfL in delivering an innovative mode of transport and a previously unseen view of London. The creative is designed to link the Emirates network to the airline's sponsorship. Geometry Global asked me to create 38 mosaics for this campaign. For every destination, we used several hundred different views of the same landmark.
38 mosaics for 38 Emirates destinations all over the world.
The layouts:
Here are the applications.
The Emirates Air-Line
And some photos of the Air-Line
Credits:
Art Direction, Layout, Campaign management: Geometry Global
Many many thanks to Eve Campbell, Callum Procter, and Andy Pugh @ Geometry Global.
