Mosaics in advertising

A collection of mosaic illustrations created for various advertising campaigns around the world.

Mosaics are a great passion of mine. I've been studying them together with synthetic images for over twenty years now. What intrigues me most about these images is this continuous zoom-in and zoom-out ability that the viewer has. This continuous exploration and discovery of new elements and relationships between the part and the whole amazes me. Mosaics are probably the best application for the Gestalt Psychology principle that "the whole is greater than the sum of the parts".

Title: Mein Ein Für Alles (My One for All)
Client: eBay

Agency: DDB Tribal Duesseldorf, Germany
Territory: Central Europe

Title: Il prossimo puoi essere tu (the next one could be you)
Client: Divani&Divani (Natuzzi Italia)
Agency: InHouse Natuzzi
Territory: Italy

Title: Raise your hands!
Client: Unilever
Product: Lifebuoi
Agency: Lowe Dubai
Territory: UAE
I am not working in Guinness Records :-) but this one is probably the biggest and surely one the biggest mosaic images ever made. The actual billboard in Dubai is 66 ft high and more 600 ft long. You can see it bellow.

Title: The Power of We
Client: AIA
Product: AIA
Agency: Leo Burnett Hong Kong
Territory: Asia and Pacific

Title: Campeonatos Estaduais No PFC (At the State Championships PFC)
Client: PFC Channel
Product: PFC Channel
Agency: PM&C NYC
Territory: USA and Brazil.

Title: Dieci milla volte grazie (10000 thank yous)
Client: Jaguar Land Rover
Product: Range Rover Evoque
Agency: Young&Rubicam Roma
Territory: Italy

Title: Be part of what we do
Client: Sainsbury's
Product: Recruiting
Agency: Jupiter Advertising, Manchester
Territory: United Kingdom

Title: Ant & Dec's Saturday Night Takeaway
Client: ITV
Product: Ant & Dec's Saturday Night Takeaway
Agency: ENVY, ITV
Territory: United Kingdom